Etsy alternatives for sellers: where to sell besides Etsy
The real Etsy alternatives for makers and sellers, marketplaces and your own store, with their fees, pros and cons, and which one fits you.
October 13, 2026 · 6 min read
Higher fees, Offsite Ads, sudden drops in search and account suspensions push many Etsy sellers to look elsewhere. There are two kinds of Etsy alternatives: other marketplaces, and a store of your own. Here is how they compare.
Marketplace alternatives to Etsy
| Platform | Good for | Watch out for |
|---|---|---|
| Amazon Handmade | Huge audience | Application required, high referral fee |
| eBay | Vintage and collectibles | Less suited to handmade branding |
| Folksy (UK) | British makers | Smaller audience |
| Depop and Vinted | Fashion and second hand | Mostly clothing |
| Local marketplaces | Selling in your own country | Limited reach abroad |
These all share Etsy's main problem: the platform owns the buyers and the rules. Moving from one marketplace to another changes the fees, not the dependence.
The other alternative: your own store
Your own online store, usually on Shopify, is the only alternative where the customers, the brand and the rules are yours. You pay a monthly plan instead of a cut of each sale, and you keep your buyers' emails.
- No transaction fee and no forced advertising fee
- No competitors shown beside your products
- Your own address for social media, packaging and Google
- Your sales don't stop if a platform changes its rules
The catch: a store doesn't bring buyers by itself. You send them there from Instagram, your packaging, email and Google, which is why most sellers keep Etsy too.
Which Etsy alternative is right for you?
- You need more buyers fast: add a second marketplace
- You already have returning customers or followers: open your own store
- You want both safety and growth: keep Etsy and add your own store
Your own store, built from your Etsy shop
FromEtsy turns your Etsy shop into a complete Shopify store, with your products, photos, reviews, pages and design, in 24 hours. You see it before you pay. If you like it, it is yours for 99 €, with 120 days (4 months) of the Shopify subscription free.