An Etsy seller website: your own store next to your Etsy shop
Why Etsy sellers build a website of their own, what it should include, what it costs, and the fastest way to get one without technical skills.
October 13, 2026 · 5 min read
More and more Etsy sellers run a website of their own next to their Etsy shop. Not to leave Etsy, but to stop depending on it alone. This guide explains what an Etsy seller website is, what it should include, what it costs, and how to get one quickly.
What is an Etsy seller website?
It is an online store at your own address, like yourshop.com, that sells the same products as your Etsy shop. Buyers pay you directly, through the store's own checkout. Etsy keeps working as before; your website is a second place to sell, and the one you fully control.
Why Etsy sellers want their own website
- Lower fees: no 6.5% transaction fee and no Offsite Ads fee of 12 to 15% on your own store
- Your own customers: you keep their emails and can tell them about new pieces
- No competitors next to your products: Etsy shows other sellers right beside yours
- Safety: a change in Etsy's search, a new fee or a suspended account no longer stops all your sales
- A real brand: an address you can print on packaging, cards and Instagram
What a good Etsy seller website includes
A website only helps if buyers trust it as much as Etsy. That means it needs more than a list of products.
- All your products with their photos, variants, prices and descriptions
- Your Etsy reviews, so new visitors see that real people bought from you
- Clear shipping times and costs, a returns policy and legal pages
- Card, Apple Pay, Google Pay and PayPal payments
- A design that matches your brand, on phones first
- Products sent to Google, so people can find them in search and Google Shopping
Which platform? Shopify, Wix, Squarespace or Etsy Pattern
Most Etsy sellers who open their own store choose Shopify. It is built for selling first: payments, shipping, taxes, discount codes and Google Shopping work out of the box, and thousands of apps add the rest. Wix and Squarespace are good for portfolios but lighter on selling. Etsy Pattern was Etsy's own website builder for sellers; Etsy closed it in 2024 and moved sellers to Squarespace.
What it costs
| Option | Setup | Time |
|---|---|---|
| FromEtsy | 99 € once | 24 hours |
| Do it yourself | Free, plus your time | Days to weeks |
| Freelancer | About 100–500 € | About 2 weeks |
| Agency | On quote, often 1,000 € or more | 2–8 weeks |
After setup, a Shopify store costs Shopify's monthly plan plus card processing. There is no commission on your sales.
The fastest way: we build it from your Etsy shop
FromEtsy builds your website from your Etsy shop for you: every product, your photos, your reviews, the pages and the design. You see the finished store before paying anything. If you like it, it is yours for 99 €, with the first 120 days (4 months) of the Shopify subscription free. If you don't, you pay nothing.
Keep Etsy, add your own store
The best setup for most makers is both: Etsy for the buyers it brings, and your own website for everyone else, your returning customers, your Instagram followers and the people who find you on Google. Each sale on your own store keeps more of the money with you.